However, looking at these broad numbers, one trend is conspicuous: the tide is changing, and Reddit is undoubtedly on the rise. There is no denying Reddit has been a treacherous proposition for digital marketers and advertisers over the years. Meanwhile, as of October 2020, Reddit is the 13th most popular social media platform across the world with 430 million monthly active users.Also, 26.6 million internet users in the US use Reddit at least once every month (Cnet, 2019).In 2020, Reddit recorded 52 million daily active users–up by 44% YoY ( Reddit, 2020).Reddit also has approximately 150,000 active communities (Reddit, 2020). Reddit user base stats have grown from 250 million in 2017 to 330+ million active users in 2019, making it among the fastest growing social media platforms.
According to the latest ranking from Alexa, Reddit is the 7th most popular website in the US, ranking behind Google, YouTube, Amazon, Yahoo, Facebook, and Zoom ( Alexa, 2021).The website is expected to maintain steady growth and more than double its ad revenue to $261.7 million by the end of 2021 (eMarketer, 2019).Reddit reached over $100 million in ad revenue in 2019.Consequently, Reddit has gained the confidence of digital advertisers, and its popularity is on an upward trajectory. Operating in a peculiar world where controversial content is a harsh reality is not an easy feat, but somehow Reddit has developed the knack to shun negativity and the missteps that blemish reputation and jeopardize marketing growth. The platform has evolved into a peerless mix of trending news and forum website that adds a dash of the social networking ethos to yield organic growth even among the hard-to-reach audience. Reddit is a distinct online social planet that predictably deviates from the norms of traditional social media channels like Facebook, Twitter, and Instagram. Moreover, it should allow you to see this network’s role in your campaigns, and how you can improve them using content marketing software. Having these statistics at your fingertips will empower you to understand the social news community. In this article, we’ve compiled all the mind-blowing Reddit statistics you should know. For these reasons, you’d want to get into the nitty-gritty of this peculiar social platform to explore how it can help you grow your business. Reddit has the potential to help you drive traffic, test new products, reach your target audience’s interests, and expand marketing exponentially. However, as Reddit statistics show, beneath this facade is a fascinating hub of diverse information, endless conversations, and millions of active users that create a highly-engaged community. Its jumbled collection of content that is strewn with comments and upvotes creates an unattractive platform, one that’s far from ideal. At first glance, Reddit may seem to be the most disjointed website you’ve ever seen.
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